Fix the 10 Things Most Websites Get Wrong
Use this website health audit checklist to identify common problems affecting speed, SEO, mobile usability, conversions, and customer trust. Great for quick website audits, prospect reviews, and business website improvement plans.
Why Website Health Matters
Many small business websites lose customers because of slow load times, weak SEO, outdated layouts, broken links, poor mobile experiences, and missing conversion paths.
This checklist highlights some of the most common website issues that can affect rankings, lead generation, and customer trust — along with real-world data points you can use during audits or consultations.
Slow pages bleed visitors
As load time goes from 1→3 seconds, bounce probability jumps +32%. At 5 seconds, bounce probability can increase by nearly +90%.
Most visitors are on phones
Mobile devices account for roughly 60% of global web usage, making responsive design critical for modern websites.
Weak SEO hurts visibility
Organic search drives more than half of trackable website traffic for many businesses. If your website is not ranking, potential customers may never find you.
Outdated design lowers trust
Nearly 38% of users stop engaging with websites that have unattractive layouts or outdated visual design.
Broken links damage UX
A Semrush study found that 35% of websites contain broken internal links that negatively affect navigation and SEO.
HTTPS still matters
Most users are less likely to trust websites that appear insecure or lack proper HTTPS protection.
Accessibility issues are extremely common
The WebAIM Million study found that 94.8% of homepages tested contained detectable accessibility failures.
Confusing navigation hurts conversions
Customers often abandon websites when they cannot quickly find answers, services, or contact information.
No clear CTA means fewer leads
Many small business websites fail to clearly guide visitors toward calls, quotes, bookings, or contact forms.
No tracking = no insight
Without analytics and conversion tracking, businesses cannot properly measure what is working on their website.