Fix the 10 Things Most Websites Get Wrong
Use this checklist to pitch prospects, run quick audits, and package a high-value “Website Health Fix.” Every issue below includes a bite-size proof you can cite.
Slow pages bleed visitors
As load time goes from 1→3s, bounce probability jumps +32%; from 1→5s, ~+90%.
Not built for phones? You’re ignoring most traffic
Mobile accounts for about 60% of global web usage (Aug 2025).
Weak SEO = invisible site
Organic search drives ~53% of trackable traffic on average. If you’re not ranking, you’re not getting found.
Outdated design crushes trust
38% of people stop engaging if the content/layout is unattractive.
Also see Stanford’s Web Credibility research showing visual design heavily influences credibility.
Broken links & 404s hurt UX and rankings
A Semrush study found 35% of sites have broken internal links.
No HTTPS scares buyers
84% of users would abandon a purchase on an insecure connection.
Accessibility errors lock out customers
In 2025, 94.8% of homepages tested had detectable WCAG failures.
Hard-to-find info kills conversions
45% of U.S. online adults abandon purchases if they can’t get quick answers.
No clear CTA? No leads.
70% of small-business sites lack a clear call-to-action on their homepage.
Flying blind without tracking
Among SMB e-commerce teams, 24% report they don’t track analytics at all.